Who we are

I wanted to create a way to connect with strangers on vacation over a shared love.

So let me tell you a story. I love to travel, and I believe there is nothing that goes better with a view in a foreign country and a cold drink than Vacation Darts*.  I knew that love was shared by many when, at a cliffside winery in Santorini, I lit a vacation dart.

My wife asked, “another!?”. When I said “They don’t count on vacation” I heard the man at the table next to me say “See honey, it’s a thing”. 

He got up and joined me for a breathtaking vacation dart over looking the Mediterranean sea and we bonded over a shared love. 

At that point I was convinced there was a community of people like me that needed a way to connect. So I started posting fun memes about smoking darts on vacation on Instagram.

When I got home I created a logo that would get the message across in a cheeky and noticeable way and put it on a hat. 

I must have been stopped 10 times that day by people asking me where I got it. 

So to get the people what they want I started a small online store for them to buy a hat. Our first drop of 50 hats sold out in 14 days. 

I was shocked at just how many people this joke resonates with. So I did another drop with an additional 50 black hats. That sold out too. 

Now we have lots of designs of hats, shirts, bags, stickers and are always thinking of new ways to help show the world that the people just want to have a little fun sometimes. 

With love and vibes, 

Joey

 

*p.s. Cigarettes you only smoke on vacation = vacation dart